How should the interview become publishable research?

Record with permission, transcribe, distinguish quotations from editorial interpretation, verify technical references and give the contributor a factual accuracy check. Preserve disagreement rather than smoothing it into a false consensus. Explain commercial relationships beside the interview.

Use a 45–60-minute editorial session for three or four questions rather than racing through all nine. Publish the evidence limits and the circumstances in which an answer changes. A useful closing question is: “What should this owner bring to their next adviser meeting?”